Using the kano model - assessing customer satisfaction

The Pleasures of Delighting Customers

One of the biggest pillars to support a growing business are your customers. Understanding your customers, that is, understanding their...

Is your start up too fat? A lean startup method summary

An Introduction to the Lean Start Up Method   Wasted time. Wasted energy. Wasted resources. Broken dreams. These are the...

Succeeding at Business: Find the three golden eggs

Many factors will come into play in your quest for world domination. However, three key components underpin the success of...

Providing Value- Desires and Needs

I discuss the importance of solving problems in another article. Overarching this is the topic of ‘value’. Perceived value is...

Providing Value – Solving Problems

You wake up one day with a brilliant idea in your mind. The idea sinks inside your head and before...

Introduction to Minimum Viable Product

The Minimum Viable Product (MVP) by definition is: …that version of a new product which allows a team to collect...